CCTV Services - Provide More Than Just Shrinkage Control

With the advent of affordable CCTV, many businesses utilized this to deter shoplifting. These cameras were positioned to monitor the cases and shelves where valuable items were located in the store. This utilization is what most business thinks of when CCTV surveillence is mentioned. The deterrent to shoplifting is still a major use of CCTV services and it in itself provides a ROI for the business.

CCTV services provide the owners and managers of a small business to monitor traffic flow into and out of the store. This monitoring of traffic flow by customers permits the management to schedule staff to effectively provide for an increased flow of customers during the day. The additional staff can care for the needs of the customers more effectively thus increasing customer satisfaction and return visits of the customers.

How many businesses actually know what their busiest days and hours are on the store floor? Through the use of CCTV services the customer traffic flow can be monitored and charted. Through the use of this monitoring and charting, staffing in the store can be optimized to provide the most staff at the busiest times. This leads to greater customer satisfaction and repeat customers.

Many businesses think they know who their valuable employees are. In many cases, appearances can be deceiving. When management is not on the sales floor or in the manufacturing area, they do not truly know who is working with the most productivity. Just as CCTV services monitor customers, the same services can monitor employees to determine which employees are the most productive. This surveillance can be accomplished at any time and provides management an accurate view of just who is working and who isn't.

Nuisance lawsuits are unfortunately a fact of life. If a business hasn't been subjected to one, the owners and management know of a business that has suffered a loss to a nuisance lawsuit. Nuisance lawsuits often involve purported slips and falls. Properly placed CCTV cameras can and do record the actual happenings in potential areas of slips and falls. The documented footage of the area at the time of the purported slip or fall can often prove that the nuisance lawsuit is invalid to both attorneys and the courts.

CCTV services do provide a measure of shrinkage control, the business owner should not ignore however the additional benefits of CCTV services. The ability to monitor staff and customers, the ability to negate nuisance lawsuits is both valid and in actual use today. CCTV services for a modest investment provide an invaluable asset for any company.

CCTV services provide an additional layer of protection for the business owner. The original intent of security coverage, controlling shrinkage, is still a valid and obvious use. In actuality, these services also provide an additional wide range of options for use that any business will find valuable and will help to increase the profit margin of the business.

Article Source: http://ezinearticles.com/?CCTV-Services---Provide-More-Than-Just-Shrinkage-Control&id=2281923